Fortunately for us, this is for the domestic tourism campaign. That means the use of colloquial Pilipino is only appropriate, in fact it's downright necessary for certain market segments.
What I can't wrap my head around is the design. Domestic campaign or otherwise, this design is not that appealing. Check the comments under the Yahoo article. A number of our countrymen find it too juvenile. A couple of people called it dated, appropriate for the 80s. According to some online papers this is supposed to be from Perceptions, Inc. which is, according to Perception's website:
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